Google/New York Times
For over 100 years, The New York Times has stored its clippings and photos in an underground archive called the “morgue.” Now, The Times is giving new life to millions of historic photos with Google Cloud.
An AR-enabled campaign gave viewers the chance to step into these photos’ untold stories and experience Google Cloud technology first hand.
Print ads invited the viewer to use their phone to dive into a digital experience to get the full story behind the image.
These AR-enabled OOH boards asked people to use their phones to explore the ad deeper. With Google Cloud’s technology they could discover more content hiding within the historical photos.
